Thinking about a job as a Digital Product Manager?

The BCS Practitioner Certificate in Digital Product Management encourages individuals in both technical and non-technical product-related roles to develop the practical behaviours required to succeed in leading a product project or team.

You will learn effective stakeholder management and communication techniques, how to analyse the internal and external environment and undertake market analysis, the product delivery lifecycle, product development techniques and methods and techniques of marketing.

This course includes 'Pass Assist', a unique package of support to equip learners with knowledge and confidence to pass your BCS exam, including:

Includes BCS Digital Product Management eBook
Practice exam papers
A series of videos to get the best out of the course, make a learning plan and preparing for the exam
Tutor support - use the discussion forum, email or What’s App to ask questions.

Online, self-study, global access to study in any country

COURSE FEATURES

Study time: 45 hours
Gain Industry Skills
12 months course access
Includes exam
Job and Career Support
Tutor support
Learn Online - Study at home or work
Aligned to SFIAPlus
IT Industry Framework
Globally Recognised BCS Certificate
Free 1 year BCS Membership*
*new BCS members.

What will you learn in this course

The “BCS Digital Product Manager” is a professional certification that is a globally recognized professional qualification that will help develop your knowledge and understanding of:

1. EFFECTIVE STAKEHOLDER MANAGEMENT AND COMMUNICATION TECHNIQUES

Describe the role of the Product Manager.
Identify stakeholder categories using the stakeholder wheel.
Apply effective methods to communicate with stakeholders at various levels.
Apply the power/interest grid to categorise stakeholders.
Choose an appropriate stakeholder management strategy.
Explain the importance and methods of gaining stakeholder buy-in.
Apply problem solving techniques.

2. ANALYSE THE INTERNAL AND EXTERNAL ENVIRONMENT AND UNDERTAKE MARKET ANALYSIS

Analyse the business environment using an appropriate framework.
Explain the importance of alignment between commercial considerations and
overarching business strategy.
Explain how the organisation’s IT environment supports product development, delivery
and marketing activities
Apply legal requirements, legislation and organisational guidelines relevant to digital
product development.
Prepare an analysis using Porter’s value chain.
Apply customer research methodologies taking into account the diversity of the target
market.
Analyse the market to determine its size.
Prepare and monitor budgets to manage costs and maximise revenue.
Apply data analysis to evaluate research findings.

3. THE PRODUCT DELIVERY LIFECYCLE

Create a product roadmap.
Explain the purpose of a vision for the product and the organisation.
Create and apply personas to inform decision making
Analyse the stages of the product delivery lifecycle.
Describe the concept of pivoting.
Apply risk management techniques throughout the product delivery lifecycle.
Apply appropriate quality assurance and quality control methods.
Choose appropriate testing methods to evaluate compliance with product requirements.
Analyse metrics to monitor product performance.

4. PRODUCT DEVELOPMENT TECHNIQUES

Apply prioritisation techniques.
Apply product development techniques.
Create business cases, user stories and use cases.
Explain the concept of minimum viable product.
Describe various prototyping approaches.
Explain what sustainable product development is.
Describe the key features of different coding languages and use terminology associated
with coding

5. METHODS AND TECHNIQUES OF MARKETING

Analyse the different types of user acquisition models.
Describe concepts used to promote a product into the market.
Describe digital marketing techniques.
Describe the advantages and disadvantages of various advertising methods.

Exam Information of “BCS Digital Product Manager” Course:

It is a 40 multiple choice questions
Pass mark is 26/40 points or 65%
Duration of the exam is 90 minutes
The exam will be supervised virtually

Study Easily Online with Duco Digital

• Work through online course content which is easy to follow, understand and in a logical format

• Login to continue your course and monitor your progression easily at-a-glance

• Book your online exam to take at home or in an office, no need to visit a test centre

• Multiple choice exam• Test paper included with practice questions

• Tutor support available 9 am - 5 pm weekdays GMT

• Start today!

Meet Our Instructor

Darren Winter is Director at Duco Digital and supports organisations with cutting-edge business intelligence, sales, and marketing automation solutions alongside courses and training in artificial intelligence, business analysis, and data protection across diverse sectors spanning the UK, Europe, the Middle East, and SE Asia.

Noteworthy achievements include training academics in AI for the Indonesian government and teaching students in Technology Sales for the Saudi Arabian government. In 2023, the UK Department of Business and Trade invited him as a leaders of AI for a trade mission to Indonesia where he discussed Indonesian AI and ethical policy with key stakeholders.

He is also studying for his PhD in AI Ethics at Cordoba University, Spain, where he is exploring the impacts of the EU AI Act upon organisations.

Who is BCS?

Recognised globally by corporations, academics and IT professionals, BCS is the British Computer Society, more commonly known as the Chartered Institute for IT.

They have over 60,000 members in 150 countries, and a wider community of business leaders, educators, practitioners and policy-makers all committed to their mission of leading the IT industry through its ethical challenges, to support the people who work in the industry, and to make IT good for society.

We're here to help you pass your course and grow your career; study with Duco Digital Training, the UK's leading online BCS accredited training provider.

Why should I take this course?

With many organisations moving from project to product delivery as a way to continuously integrate and deliver new features and capabilities to the business, there is an ever- increasing need for professionals working in products to be equipped with the knowledge, skills and behaviours necessary to step into the role of digital product manager at practitioner level.

Organisations that prioritize the development of product management skills achieve 68% of their projects on time and 69% within budget, compared to 51% and 49%, respectively, for organisations that do not prioritize these skills.

Now is great time to pursue a career in digital product management.

Have a question? - contact us

If you have any questions, please contact us or message us on What'sApp.

We're here to help you pass your course and grow your career; study with Duco Digital Training, the UK's leading online BCS-accredited training provider.

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Digital Product Manager - BCS Practitioner Certificate